Mall lighting is considered one of the most mature and rapid applications of LED.
The shopping mall is not only the place to buy goods, but also to create a kind of environment suitable for leisure. The lighting effect really plays an important role. LED lighting has a strong advantage in performance.
However, whether the LED can be used in the lighting market of the shopping mall more or not needs to be based on the specific lighting environment and the humanized demands of consumers and be refined into various performance parameters of each product and its lighting effect.
The lighting design of the shopping mall is the behavior of customers' choice of goods. In the process of browsing and selection, scientific design is carried out according to customers' visual requirements, characteristics of various goods and space of each commodity, so as to achieve the visual effect of making customers feel comfortable.
At the same time, reasonable illumination (commonly known as brightness), good color restoration, appropriate brightness distribution, and comfortable visual environment;
Through reasonable lighting design, customers' attention can be attracted to products, and in the creation of comfortable shopping environment, customers' desire to buy can be stimulated.
This paper will mainly focus on the lighting needs and design points of different areas of the shopping mall.
One, illumination, color temperature influence person's psychological feeling
Illume has illuminative function not only, also produce to the person psychology at the same time effect: color temperature is higher the sense that gives a person is met more relaxed, contrary is lower more warm.
Psychologists have found that in red environments, the pulse rate is higher, blood pressure is higher and emotions are more likely to excite.
In blue, the pulse is slower and the mood is calmer.
Different colors also reflect different tastes, which is also related to the instinctive reaction of people when they see objects, such as red and yellow, they will think of apples, oranges and so on.
Red and yellow have sweet, sour and sweet feeling, can stimulate appetite to enhance appetite;
And dark green, blue green feel bitter, can affect appetite.
The effect of different illumination and color temperature on people's psychological response is very different.
Japan has done a lot of research work on illumination and people's psychological feelings, high color temperature needs high color, low color temperature needs low illumination.
Sell lighting mainly through for the purpose of the different regions of the goods and provide the right lighting and illumination, color temperature, color and brightness changes, through visual "commodity" to attract consumer interest, with the help of a silent language to realize the communication with customers, to convey to the customer product information, service concept and brand culture, promote the sales of commodity, in order to achieve the purpose of reduce inventory, sets up the brand image.
In order to properly display the goods in front of customers and properly use the corresponding light to attract customers' attention, it is very important to trigger the activities of customers' desire to buy.
The light of the store space can be considered from the two directions of deducing the overall impression of the space: "the light of the space" and "the light of the commodity", which can effectively display the effect of the commodity.
In store lighting, the three lighting elements of environmental lighting, key lighting and decorative lighting are combined with each other, and corresponding lighting plan in line with the concept of the store is adopted.
2. Lighting of different areas of the shopping mall
Different types of shopping malls and different subdivided areas of shopping malls have different requirements on lighting effect, so their lighting design focuses are also different.
At present, the main lamps and light sources used in the shopping mall environment include the compact energy-saving lamps and the fluorescent lamp bracket of T5/T8, the grating lamp and the metal halide lamp.
Is it appropriate for the LED to enter the basic lighting of the shopping mall as the new generation light source?
Experts generally believe that commercial lighting is the first general lighting application field that LED enters, and improving the luminous flux, reliability and cost performance is the key to its rapid intervention.
Market lighting can be further refined according to different occasions, and different commodity requirements for lighting are also different.
(1) fruit, green leaves and flowers
Fresh produce and flower have the most lively colour, pure white illuminative effect can reflect the green that gives verdant desire drop most directly and sweet red.
Red, yellow and other dark fruits and vegetables use about 3300K warm light, green and other light vegetables generally use 4500K-5500K cold white light, color rendering should be above 80.
The LED has a wide color temperature range, which can restore the most gorgeous and lifelike colors of the goods, increase customers' desire to buy, and enhance the circulation and freshness of the goods.
(2) meat and poultry
Fresh, high-quality meat and poultry products must look clean and hygienic, with pale pink to make red meat look fresher.
Warmer, balanced lighting makes meat and poultry look fresh and inviting.
With more LED light source with low color temperature and red spectral composition, it can not only increase the color effect of meat, but also give less infrared heat radiation, which is beneficial to achieve longer storage and preservation.
(3) Marine food
Fresh and high quality fish and Marine commodity areas should be lit in cool tones different from other commodity areas.
Cold white lighting tends to remind consumers of clear water and gives seafood a fresh look from the sea.
With more LED light source with high color temperature and blue spectrum composition, not only can increase color effect, but also less infrared heat radiation, which is conducive to more long-term storage and preservation.
(4) baking and frying
The warm glow of the lights makes the yellow baked goods look delicious and inviting, giving the feeling of being fresh out of the oven.
Walk into the baked goods section and consumers will find the light turned a pale yellow amber.
Soft light yellow lighting effect makes people feel the warm feeling and attractive fragrance of cooking pastry.
Using the same soft, warm lighting on the shelves can further improve the overall visual effect.
Jewelry is a luxury item, and the price is usually very expensive. Therefore, the counter should be bright and eye-catching. The harmonious indoor light can clearly present the correct color of the pearl.
When choosing lighting for jewelry stores, key factors to consider include color temperature, lighting level, scintillation, infrared ultraviolet, etc.
According to relevant data, the jewelry can show the best appearance effect under the light irradiation of 3300k-7000k color temperature.
Different jewelry requirements are different, such as gold jewelry, and the lighting requirements of the emerald and diamond are very different.
At present, because of the wide color temperature range, low heat, almost ultraviolet and infrared, LED becomes the new favorite of jewelry lighting.
(6) apparel commodities
Dress kind breed is much, show means a lot also, natural and warm color light effect is optimal.
Use downhole lamp, all sorts of adjustable Angle shoot the lamp to do key illume commonly.
The light source is mainly halogen tungsten lamp and metal halogen lamp.
However, both halogen and metal halide lamps are characterized by high calorific value, and the use of high color LED spotlights and LED tube lamps can effectively solve these problems.
If the technology of color temperature adjustment is applied to the clothing display lighting, it can create a shopping atmosphere of cool summer and warm winter, which is of great help to the commodity promotion of clothing.
Compared with halogen tungsten lamp, metal halogen lamp and fluorescent lamp, LED light source has some prominent advantages, such as high luminous efficiency and energy saving.
Long life and small maintenance;
Wide color temperature range, simple and flexible control, adjustable light and color;
LED is not mercury, almost no infrared ultraviolet, green environmental protection.