Analysis Of The Market Prospect Of LED Display In 2018

- Apr 04, 2018-

LED product classification

    LED products can be divided into: LED indoor functional lighting, LED outdoor functional lighting, LED backlighting, LED display, LED landscape lighting, and others. According to the "2018-2023 year LED industry market competition analysis and the enterprise competition strategy research report" issued by the prospective industry research institute, the output value of the LED display in China is at the ratio of about 7%.

The development of LED display

    LED display industry has been developing in China for more than 20 years, and now it has entered a stage of steady development. The development process of LED display in China can be divided into the following stages.

LED display demand pattern

    From the view of the industrial pattern, the LED display in China has been changing gradually in recent years, and the specialization in the industry is being formed, focusing on the emergence of various specialized enterprises, such as the manufacturers of the display screen, the distributors of market channels, the service operators of engineering installation and after-sales service, and the clear division of labor, close cooperation and win-win situation. In the form of specialization, specialization is conducive to being refined, bigger and stronger, and has positive significance for promoting the healthy development of the whole industry.

    From the practical application market, the proportion of outdoor LED displays has increased year by year, accounting for about 60% of the total sales of the display, and indoor display is 40%.

Analysis on competition of LED display enterprise

    The industry LED shows that there are about 50 enterprises whose sales applications exceed 100 billion yuan. Annual sales of billion yuan of enterprises, sales of 2-5 billion yuan of enterprises, there are about 20. There are about 10 enterprises with annual sales of 5-10 billion yuan. There are 3-5 enterprises whose annual sales volume is more than 1 billion yuan.The impact of the "337 survey" in the United States is limited

    According to the number 3302 of the applicant, the Chinese LED display companies include Abison, Otto electronics, Lehman optoelectronic, Shanghai San thought electronics, Chau Ming technology, Yuan Heng optoelectronic, Yad, LIAN health and optoelectronic.

    For this event, the analysis of the forward Industry Research Institute believes that the future development of LED display industry in China has a certain adverse impact, but the impact is limited, the main reason is:

    1. The technical ability of the display module of LED display panel in China is no less than that of American enterprises, and most of the leading display enterprises have also made a lot of patent layout. But the risk lies in the fact that the domestic LED display enterprises actually have fewer patent distribution in the US.

    2, the LED display enterprises listed on the list of complaints, most of the business in the US is not very large, which has limited impact on the overall development of enterprises.

    3, "The Belt and Road" policy to China's LED display has brought more development opportunities overseas, the U.S. market for the impact is relatively lower.

    Since 2017, "The Belt and Road" organized by the forum, and the introduction of relevant policies, the "The Belt and Road" has become a hot politics in the first half of 2017, also brought new opportunities for overseas development and for the LED display industry. Data show that in April 2017, China's export scale LED display a monthly high, "the leading role is beyond doubt The Belt and Road" policy.

    For small and medium-sized enterprises, in the case of the good export policy, the countries with small market capacity and low development level in Southeast Asia and Central Asia are the potential markets for "deep digging". Compared with the market in developed countries, the developing countries are undoubtedly "small and many" markets. The market capacity of individual countries is small, but the number of such countries is large. In general, it still has great significance for the development of small and medium-sized enterprises. Moreover, the domestic market is highly saturated, LED display enterprises must seek new market to meet the needs of survival and development, while the "The Belt and Road" for these enterprises to "escort", to help develop the overseas market successfully.

    The application of LED display will be more common in the trend of technological innovation, lower prices and the huge potential market, which will not only penetrate all aspects of our life in public and commercial activities. Under this impetus, the LED display industry will get more opportunities for development, and maintain a good momentum of booming development.