Arafa Lighting He Dongxu: Dedicated To Innovation, Persistent Commitment, Create Beauty Together

- May 06, 2019-

New economy, new pattern and new momentum. Digital power is reshaping the value chain of lighting industry. The theme of the Guangzhou International Lighting Exhibition (GILE) in 2019 is "thinking about lighting, attacking and defending". We will discuss the winning way between enterprises attacking and defending in the local and global context, gather wise thinking, and create a new situation in the industry.


We focus on the development of LED industry innovation. In this background, GILE visited many outstanding exhibitors and industry guests, recorded a series of interview programs "Attack and Defense", shared the enterprise's future development plan and suggestions for the development of China's LED innovation industry, concentrated on presenting the wisdom of the guests, outlining the panorama of China's LED era, and interpreted the way of attacking and defending the new era of lighting in depth with hundreds of comments.


In this program, we go into the new brand of high-end commercial lighting, Dongguan Alpha Lighting Co., Ltd. (hereinafter referred to as Alpha Lighting), and talk to Mr. He Dongxu, chairman of the board.


"Attack is the best defense." Mr. He Dongxu believes that the lighting industry is still in a white-hot stage of competition, and the competition for homogeneous products is very fierce. At present, enterprises should pay attention to product innovation, increase marketing of markets and brands, attack foreign markets and seek more development opportunities.


According to Mr. He Dongxu, Arafa was founded in 2013 and is committed to providing customers with integrated lighting solutions for commercial lighting. Based on the market and customer needs, the company carries out innovative product research and development. The products have been distributed in more than 60 countries, and has established long-term strategic cooperative relations with more than 300 customers at home and abroad, which has won high recognition from overseas customers.



Alpha Lighting has been focusing on overseas markets before, and has entered the domestic market since 2017. "There is still a lot of room for improvement in the domestic high-end commercial lighting field, with broad market prospects." Mr. He Dongxu said.


This year, Arafa accelerated the layout of the domestic market. At the beginning of this year, Arafa began to lay out important cities in China, such as Shanghai, Beijing, Hangzhou, Nanjing, Xi'an and Chengdu, in order to connect these key points, draw a line, and then draw a surface. Finally, Arafa radiated the whole country, providing better lighting solutions for future commercial lighting in China, and fulfilling ALPHA people's "purifying the lighting environment and building a better sky". Between. " The sacred mission.



"Commercial lighting is still booming, and high-end commercial lighting market has broad prospects." In Mr. He Dongxu's opinion, commercial lighting has entered the stage of professional subdivision. With the upgrade of domestic public consumption, people's pursuit of a better life and the awakening of the consciousness of lighting quality: lighting is the soul of space, the fourth dimension of architectural space, and lighting gives life to architectural space. People's demand for lighting has changed from quantity to quality. At the same time, with the growing prosperity of the commercial economy and the rise of the domestic lighting designer group, the future demand for high-end commercial lighting will also soar, and the market space will be thoroughly released.


With the withdrawal of traditional international giants from the lighting market, the global economic environment warming up and the support of China's macro-policy, lighting enterprises will embrace all kinds of development opportunities from home and abroad, and at the same time meet all kinds of domestic challenges at all times. How to seize the outlet becomes the key to success of enterprises facing the great challenge of survival. In this regard, Mr. He Dongxu said, "I think it is a very good opportunity for Chinese lighting enterprises to go out, participate in international competition, stand on the international stage and compete with internationally renowned brands. In 2019, ALPHA will speed up the distribution of domestic market, create a new ALPHA brand pattern, and realize the synchronous growth of domestic and foreign markets.



Finally, Mr. He Dongxu said that the future must be a professional segmented market, and the requirements for products will be higher and higher. “Beginning with the heart, always being difficult to defend” Only insist on innovation, adhere to quality, adhere to the initial heart, adhere to customer value, have feelings A company with dreams, responsibilities, and integrity can stand out in the future market competition. ALPHA will not forget its original heart and move forward.


“'Tiandao rewards, business rewards', ALPHA is committed to being a respected company, providing one-stop, integrated and integrated lighting solutions for high-end commercial space. As an innovative company, we should be better than others. Pay more. So in the past six years, Alpha has been racing against time and racing with ourselves. We are all dreamers of LED commercial lighting. To realize our great vision, "marketing the world, lighting the world" Unremitting efforts.” Mr. He Dongxu’s impassioned words conveyed ALPHA’s ambition and passion.


Mr. He Dongxu (right) and Aladdin Lighting Network


In the course of attack and defense, they are not confused with problems and resistance, achievement and reputation, and print the coordinates of time again. The mission of the front rank is to strive with initiative.