Grilled Asean LED Lighting Market

- Sep 30, 2018-

Recently, the news about boao BBS, One Belt And One Road and aiib has been all over the media. Whether you are active or passive, you will wake up to the overwhelming message. Now you are embarrassed to go out and do not speak about One Belt And One Road or boao BBS.

With the arrival of the strongest voices of the year, such as boao BBS, One Belt And One Road and aiib, asean, as an important initiator of boao BBS in Asia, is attracting great attention.

In 2014, the overall economic growth of asean has been rapid, its strategic position in the world economic pattern has been significantly enhanced, and the economic exchanges between China and asean have also achieved substantial development.

In 2014, the trade volume between China and asean countries was about $480.4 billion, a record high, increasing by 8.3% from 2013.

The three countries with the largest trade volume between China and asean countries are Malaysia, Vietnam and Singapore.

 2013-2014年我国对东盟各成员国出口情况

The above trade trends are also confirmed in the export of LED lighting products in China.

In 2014, China's export to asean LED lighting market was usd 2.99 billion, with a year-on-year growth rate of 359.28%, which was much higher than the export growth rate of 68.82% of China's LED lighting products.

Accounting for 16.32% of China's total LED lighting exports, 10.32 percentage points higher than the same period in 2013.

 

China's exports to asean member countries from 2013 to 2014

China's exports to asean member countries from 2013 to 2014

 

Looking at this data, I believe that many enterprises have begun to prepare for the asean market.

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Don't worry, the excitement is still in the back.

 

Just as China developed the east first, then developed the west, then led by the rich first and finally achieved common prosperity, the development pace of asean member countries is also different. Let us show you which member countries have more exciting lighting markets.

In asean member states, Vietnam, Malaysia, Singapore become a LED lighting products for the asean market in China in 2014 in the first three largest exporter, and the three countries have been one of the top ten in the LED lighting products in China to export markets, including Vietnam, Malaysia, Singapore, respectively in LED lighting products in the export market in our country at 3, 7, 8, fastest rising is Vietnam, from 35 in 2013 soared to the third place, Malaysia has risen up 15 13, Singapore.

Judging from the export growth of LED lighting products to these three markets in China, the growth rate of Vietnam is as high as 1839.45%, which is really a huge outbreak of demand.

Malaysia and Singapore are also growing at 449.97 percent and 457.55 percent respectively. What a hot market!

Has not entered the asean market, or the slow LED lighting enterprises to do more work at this time to wait for when?

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 2014年中国LED照明产品前十大出口国

Top 10 exporters of LED lighting products in China in 2014

Top 10 exporters of LED lighting products in China in 2014

 

Member countries account for the total export of LED lighting products to asean market

Member countries account for the total export of LED lighting products to asean market

 

From the association of south-east Asian nations (asean) LED lighting market, the association of south-east Asian nations (asean) economic growth speed, big infrastructure investment, lower tariffs and even zero tariff policy is extremely attractive, undoubtedly played for LED export enterprises in our country for "infusion bag or bottle" full of doping (forgive small make up, small make up also excitedly cannot be expressed in words, there are any pop songs to express small make up at this time "to see the way of the association of south-east Asian nations (asean) YiZhanZhan leds with golden light" the thrill and excitement);

From the perspective of China's economic development strategy, the sino-asean bilateral trade agreement has been continuously promoted, and the initiative proposed by China to build the 21st century maritime silk road has been supported and responded by asean countries.

Big buyers and big sellers have already talked, what are we afraid of?

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Afraid that some less developed countries have no money to invest in infrastructure?

What is the aiib afraid of?

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Looking at?

Combination!

How can good money be left to others?

I remember a senior industry person said that 2015 was the year when the LED lighting market broke out continuously.

 

LED manufacturers with strength and financial strength can take the following strategies to enter the asean market. For example, packaging manufacturers can look for opportunities to enter the local LED lighting manufacturer's supply chain or invest in local factories.

Brand enterprises can find agents or set up offices in the asean market. They can also invest and build factories in the local area and regard southeast Asia as a manufacturing base.

These are the entry strategies of large enterprises. There are tens of thousands of large and small LED enterprises in China.

For small, medium and micro LED enterprises, it is most feasible to directly produce finished products to the local market based on the local demand for LED lighting segment products, and the investment return is the fastest. Therefore, it is a good strategy to develop mainstream products and focus on a certain segment market.

Next small make up for everybody to dig asean main market subdivision product demand circumstance.

 

First of all, from the import of LED lighting products in Vietnam, the share of LED stage lights was as high as 87.7% in 2014, while the share of LED ceiling lights and LED tube lights in the second and third place was only 5.8% and 3.5%.

In 2014, the main LED lighting subdivision product share in Vietnam was distributed

 

In 2014, the main LED lighting subdivision product share in Vietnam was distributed

 

From the import of LED lighting products in Malaysia, nearly 60% of the LED lighting market is occupied by LED ceiling lamps.

The second is LED projection lamp, accounting for 18%.

LED tube lights accounted for 9.8% of the total.

 

In 2014, the main LED lighting segment in Malaysia was distributed

In 2014, the main LED lighting segment in Malaysia was distributed

 

Looking at the LED lighting market segment in Singapore, LED ceiling lamps account for 45.7% of the market.

The second is LED projection lamp, accounting for 17.6%.

LED downlights accounted for 15.8 percent of the total.

 

In 2014, the main LED lighting segment product share in Singapore was distributed

In 2014, the main LED lighting segment product share in Singapore was distributed

 

For small and medium-sized micro-led lighting enterprises, it is extremely important to lock the flagship product into the asean market. They should pay close attention to the economic development of the asean market at any time, have an in-depth understanding of the real-time development of infrastructure in asean countries, and formulate differentiated product entry strategies in different development processes.

 

For Chinese LED lighting enterprises, no matter which entry strategy they choose, it is indispensable to establish brand influence. Only by strengthening the competitive advantage of LED enterprises in asean market and enhancing their brand influence can they better implement the development strategy of "going out".

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