Samsung And LG Compete For Large Size Micro LED TV. Who Will Break Through

- Sep 17, 2018-

Foreign media ChannelNews commented that Samsung and LG have been competing fiercely in the Micro LED field.——Micro/Mini LED


Samsung and LG, the world-class giants of electronic panels, have begun laying out 8K televisions in the early days of 4K television. During this year's International Electronics and Consumer Goods Fair (IFA) in Berlin, Samsung unveiled a mass-produced 8K TV Samsung Q900, offering sizes ranging from 65 inches, 75 inches, 82 inches and 85 inches. LG throws 175 inches of Micro LED TV to win the world's largest reputation.——Micro/Mini LED


Television manufacturers have switched to new technologies as OLED, QLED and other self-luminescent technologies show much better results than traditional LCD televisions. The market expects 15 TV manufacturers, led by LG, including Sony and Sharp, to sell more than 2.5 million OLED TVs by 2018, more than Samsung and other companies combined.——Micro/Mini LED


In view of the risk of OLED burning, Samsung believes that the future display technology will be based on Micro LED. In addition to the Q900, Samsung also displayed a 75-inch Mirco LED prototype in a private exhibition area during the IFA period. The TV, which uses a 30 * 50 micron Miero LED chip as its display panel, is expected to go on sale in 2019 to compete with large-scale OLED TVs, where LG is a strong competitor.——Micro/Mini LED


In view of the risk of OLED burning, Samsung believes that the future display technology will be based on Micro LED. In addition to the Q900, Samsung also displayed a 75-inch Mirco LED prototype in a private exhibition area during the IFA period. The TV, which uses a 30 * 50 micron Miero LED chip as its display panel, is expected to go on sale in 2019 to compete with large-scale OLED TVs, where LG is a strong competitor.——Micro/Mini LED


But the launch of the 175-inch Micro LED TV clearly demonstrates the strength of LG, and the competition between Samsung and LG is already on the table. The good news for Samsung is that LG's large-size Micro LED TV is more widely used in commercial scenarios, such as airports and shopping malls. According to sources, LG still focuses on OLED business, which is aimed at avoiding the impact of OLED TV sales.——Micro/Mini LED


It is reported that at present, Samsung has signed a contract with Sanan Optoelectronics, China's leading LED industry, to ensure the stable supply of micro LED chips. In addition, Samsung has increased its investment in Play Nitride, a Taiwan-based maker of micro-LED panels, which has a huge transfer technology led by micro-LED chip fabrication technology, defective chip detection and maintenance technology, and is a double insurance for Samsung.——Micro/Mini LED


Industry insiders estimate that Samsung will officially announce a mass-produced Miero LED TV during next year's CES to promote the popularity of household micro LED TV.——Micro/Mini LED



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