With the divestiture of general lighting business by international giants, the scale of China's output value will continue to increase, and the global market share is expected to reach 61% by 2020. GGII predicts that China's LED lighting output will reach 445 billion yuan by 2020, an increase of 14.1% over the same period last year.
It is noteworthy that LED general lighting has been relatively mature, and the growth of market scale has encountered bottlenecks. In order to maintain the sustainable development of enterprises, many lighting enterprises have entered other fields (such as electrical industry, etc.) to seek diversified development, while many enterprises have focused on high-margin market segments such as automobile lighting, intelligent lighting, plant lighting and so on.
GGII believes that the growing market of automotive LED lighting and LED intelligent lighting has a good growth, and there is a huge market space in the future. Relatively speaking, the higher threshold of automotive lighting technology, coupled with the relatively closed automotive industry chain, lighting enterprises want to enter is not easy. Therefore, intelligent lighting is more attractive to many lighting enterprises.
At this year's Hong Kong Spring Lighting Show, Smart Lighting is slightly different from the "dull" lighting. Internet of Things solutions such as Graffiti Intelligence, Smart Cloud, Crystal Information Software have entered the border to share the market dividends released by Smart Lighting. This also proves the broad market space of intelligent lighting from the side.
According to GGII statistics, China's smart lighting market reached 38.7 billion yuan in 2018, an increase of 46.6% over the same period last year. GGII expects that China's smart lighting market will reach 83 billion yuan by 2020, and it will have good growth in the future.
First of all, for the indoor intelligent lighting market, intelligent lighting, which has always been less concerned, has suddenly become popular in recent years. At the end of November 2018, Renaissance Home Decoration Space announced its in-depth cooperation with Xiaomi IOT, jointly launching a full-house intelligent lighting package including Xiaoai speaker, wall switch, wireless switch, human body sensor, Xiaomi Xiaoai alarm clock and multi-functional gateway. On the same day, IKEA also announced the launch of Intelligent Lighting Solution in conjunction with Xiaomi, which is compatible with Xiaomi Lighting Products in December. Go online.
Many people in the industry believe that love space and IKEA join the war, one from the intelligent control system, one open intelligent lighting ports, the two from different angles to compete for intelligent lighting entrance, or will promote the rapid landing of intelligent lighting.
Not only that, last year Huawei's brand of smart home products, Huawei Zhixuan, joined hands with Opel Lighting and Shanghai Sansi to launch a new smart lighting product, which is the specific landing of Huawei's ecological strategy for smart home. Huawei Zhixuan Lighting Series officially landed on the domestic market on August 28 last year. With its high cost performance, simple atmospheric appearance, consistent experience and excellent performance, it has become a strong new product of domestic smart home products, and its sales are very hot.
The smart home industry is becoming more and more lively. As we all know, millet is an early company to lay out smart home. With the release of Huawei Zhixuan brand, judging from the sales of Huawei Zhixuan's new products, I am afraid the smart home industry will face a reshuffle.
Of course, lighting industry as one of the entry points of smart home industry, in addition to platform enterprises, many lighting enterprises are also positively positioned.
"OP is committed to building a smart home ecosystem with intelligent lighting as the core, realizing multi-entry and multi-scene lighting control system based on different needs, providing users with convenient lighting environment control experience, and improving the energy-saving and environmental protection of the application environment." Ma Xiuhui, founder and President of OPL Lighting, said.
As a new business of the company, in OP's map of smart home products, there are not only desk lamps, lamps and lanterns, voice sound lamps, gateways, switch panels and other main business products of the company, but also human body sensors, curtains, door and window sensors, smoke alarms, door locks, cameras and other terminals.
Foshan Lighting, as a domestic old-brand lighting enterprise, is facing the upgrading of consumer demand and industry development and transformation. The company has increased R&D investment and accelerated R&D layout in new areas such as intelligent lighting, intelligent electrician, intelligent car lights and so on.
In 2018, Foshan Lighting has enriched and upgraded its intelligent product line, improved its product category, developed intelligent products supporting mainstream protocols such as wifi/bluetooth/Zigbee in different channels and scenarios, actively cooperated with mainstream platforms at home and abroad, and realized the platform of Amazon, Echo, Google leassistant, Homekit, and Alibaba, Tencent and Heng in China. Intelligent speakers and apps of real estate, Lenovo Siot and other platforms are connected, and the development of the intelligent control system "Fozhao ejia" app is completed, which realizes the transformation from intelligent products to intelligent solutions.
Intelligent lighting is composed of many different kinds and forms of lamps and light sources. According to the use scenarios, it is difficult to achieve intelligent lighting configuration based on single product design. In order to meet the overall needs of customers and pursue higher value-added products, more and more enterprises will change from a single intelligent product to a holistic solution in the future.
In addition, the wisdom of outdoor lighting has broadened the market space of wisdom lighting. The Government Work Report of 2019 put forward that the key point of new urbanization is to take people as the core and improve the level of flexible governance and fine service. As the carrier of promoting the synchronous development of informationization and urbanization, the construction of a new type of smart city has attracted much attention.
As an important carrier of smart city, smart street lamp connects street lamp in series and realizes remote centralized control and management of street lamp through Internet of Things.
For the wisdom of outdoor lighting prospects, including Shanghai Sansi, Fang Dazhi-con, Liyang Optoelectronics, China Science and Technology Intelligence Union and other manufacturers are optimistic. Wang Yinghua, president of Shanghai Sansi, believes that the wisdom management and "one-pole multi-function" of the city is an inevitable trend, so the promotion and popularization of wisdom street lamp must be a hot spot in the next few years, which is a process of gradual promotion.
Fang Da accused Song Hongwei, chairman of the board of directors, of expressing to high-tech LED that multi-pole integration is one of the manifestations of street lamp wisdom. With the rise of the Internet of Things, the whole street lamp industry is no longer confined to the traditional road lighting function. It derives the new concept of intelligent street lamp, which supports many functions such as intelligent street lamp, video surveillance, electronic information screen, public WiFi, emergency call and so on.
With the advancement of the construction of smart cities all over the country, the smart street lamp industry is facing unprecedented development opportunities. At this year's Hong Kong Spring Lighting Exhibition, Fang Dazhi-con and Shunzhou Intelligence are competing together. According to Song Hongwei, Fang Dazhi has brought smart lighting and smart cities to all parts of the world, Southeast Asia, Europe and the United States, the Middle East, Australia and other countries, and with the United States, Australia, Saudi Arabia and other places to build an international platform for scientific and technological cooperation, pushing into the construction of a smart city along the way.
Thus, whether indoor or outdoor, the intelligent door of lighting has been opened. With the increasingly fierce competition in the traditional lighting field, intelligent lighting is the next high ground for lighting enterprises.